who has a piece of better technical knowledge in fashion and fabrics could start a small scale store through the digital platforms and promote it later on. This has made many of our domestic fashion labels to gain prominence and able to grow independently. So here I am sharing a list of 5 online homegrown fashion labels you will fall in love with.
1. 1. Polago Clothing
Polago Clothing is a Chennai based women’s clothing brand founded in the year 2017. They offer quality and affordable modern apparel amalgamated with flamboyant colours and patterns to match your personal style. Never miss a chance to visit their amazing collections to flaunt on any occasion.
Check out their collections here.
1. 2. SeamsFriendly
Headquartered in Jaipur, SeamsFriendly embarked on their journey in 2018. They are one of the sustainable women’s clothing brands who advocate of body positivity by designing clothes for all body types - plus-size, lean, petite, tall, etc. SeamsFriendly highly focuses on work with 100% natural and breathable plant-based fabrics and traditional handcraft methods. Another main highlight of their designs is the inclusion of pockets to dresses to make it more functional and friendly.
1. 3. Fancy Pastels
For the love of pastels and prints, Aditi Nahar and Atul Bhatia started Fancy Pastels in the year 2017. This homegrown brand highly emphasizes hand block printing and hand painting techniques while making apparel for both men and women. Their designs are handmade by incorporating a tinge of ethnicity into contemporary silhouettes. Click the link below to see their fancy stories.
Check out their collections here.1. 4. Oxolloxo
Based on Noida, Oxolloxo is a one-stop-store for men, women, and kids that provides quality fashion apparels at a very affordable price. Since its inception from 2015, Oxolloxo brings out garments for maternity, plus sizes, and beachwear regardless of your size and age.
Check out their
collections here.
1. 5. Renge
Launched by Sheena Uppal in 2016, Renge offers sustainable and luxurious every day as well as party outfits to all women out there. What makes them so different is that they produce clothes from the finest surplus fabrics from warehouses to reduce carbon footprint which makes them have limited pieces for each collection. Like other labels, their clothes are also designed and handcrafted by Indian artisans and weavers.
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